--(BUSINESS WIRE)--Department of Industrial Relations:

Background

The Department of Industrial Relations is proud to announce the launch of the 2009 “I Built It – Youth” public awareness campaign for California’s youth. The Campaign is designed to promote careers in the construction trades through apprenticeship opportunities.

The campaign will include an energetic and age appropriate video which presents the concept of apprenticeships to students. This dynamic and engaging video features apprentices working in the field and highlighting the benefits of participating in an apprenticeship program. Superintendent of Schools Jack O’Connell has committed to show video to each middle and high school student in the state.

The event will include live, interactive demonstrations of various trades for the students and a photo display of construction projects highlighting apprenticeship training and skills.

Apprenticeship programs statewide will present demonstrations on their respective crafts such as Operating engineers, Sheet Metal, Carpenters, Pile Drivers, Electricians, and Plumbers.

The interactive demonstrations will provide a visual backdrop for interviews about the terrific opportunities in the building and construction trades. An invitation was extended to Governor Schwarzenegger to be the featured guest. Superintendent of Schools Jack O’Connell, Secretary of Education Dr. Glen Thomas, Acting Secretary of the Labor and Workforce Development Agency Doug Hoffner have confirmed their attendance for the event.

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